Morning cup of Brand Spark
with Gina Dunn
Season 01 — Episode 84
Episode 84: Say the Sentence That Starts the Spiral
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−4:13
4:13
Most founders wait too long to say the sentence that actually starts the spiral.
This isn’t about storytelling. It’s about anchoring. And today’s Brand Spark will help you find the line that holds your whole message in miniature.
Brandology
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