Who We Are
About the Podcast
A podcast for people who’re done performing their brand and ready to actually own it.
Morning Cup of Brand Spark is not a marketing podcast. It’s a mirror conversation. Three seasons in, the through-line has stayed the same: every founder, creator, and leader has a moment where the version of themselves they’ve been performing stops fitting, and what they choose to do next becomes the brand. That moment is what we talk about. One cup. One story. One reflection.
Season 1 was daily solo sparks. Season 2 brought guests into the room for 15-minute mirror conversations. Right now we’re in a solo bridge series called Mirror Not Mask, the in-between current before Season 3 launches on June 5, 2026. Same show. Sharper questions. Coffee still required.
Our Approach
We make episodes for the founder who’s tired of branding advice that tells them to invent a persona. We don’t believe brands are masks you put on. We believe they’re mirrors you hold up. Every episode is built around that idea, whether Gina is in conversation with a guest or thinking out loud on her own.
Real conversations, not interviews
Founders, creators, and operators with stories worth sharing
New episode every Friday
15-minute episodes that respect your time
Available on every major podcast platform
Three seasons and counting
What you'll actually hear
Two threads run through every season. Listen for them.
Mirror moments that matter
Each guest brings one moment to the table, the turn that reshaped how they see their work, their voice, or themselves. The kind of story that lands in your chest, not just your notes app.
Brand truth, no performance
The conversations underneath the conversations. What founders actually wrestle with before the polished version makes it to LinkedIn. The clarity that comes after the cracking.
Want to be a guest on our show?
Season 3 guest spots are limited. We’re booking through August 2026.
Meet the Show Host
Meet the creative behind the mic.
Gina Dunn
Host of Morning Cup of Brand Spark
Brand strategist | Founder of OG Solutions
Gina started in marketing at 17 and has spent the last 20+ years helping founders sound like themselves again. American, living in the Netherlands since 2005. Founder of OG Solutions, a brand strategy and visibility consultancy where most of the client work happens before a logo is ever discussed.
She started this podcast because the conversations that actually move brands forward almost never happen on stage. They happen in the in-between: at the kitchen table after a hard week, in a car park after a difficult meeting, in the quiet moment a founder realizes the version of themselves they’ve been selling isn’t the version they want to keep building. Brand Spark is built to make space for those conversations.
Outside the studio: one kid, three Pomsky dogs, a flock of parrots, and a deep love of strategy, Star Wars, and espresso.
Why people keep listening
The reason this show built its audience.
Most podcasts about branding feel like they’re trying to sell you something. Brand Spark is built around a different premise: that real brand work is identity work in disguise, and the most useful conversations are the ones that help you hear yourself more clearly.
Listeners come back because the show respects their intelligence. Episodes are short on purpose. Stories are real on purpose. Every guest is chosen because they have something specific to say, not because they have something to launch.
15 minutes, not 90
Three seasons of mirror conversations
Real founders, real moments
Every category, every industry
Dive deeper into the
world of clarity
New Episode Upload
Every Friday
What listeners say
Reviews from the people who listen with us.
“Amazing episode”
Paul
Podcast Listener
“Nice episode…the magic of resilience!”
Sabine
Podcast Listener
“Gina, super tips…really like tese bite size nuggets of information!”
Rachel
Podcast Listener
“Love this Gina!”
Laura
Podcast Listener
Frequently Asked Questions
About the show.
When did Brand Spark start?
Season 1 launched in 2024 as a daily solo show. Season 2 ran through 2025 in a weekly guest format. The current Mirror Not Mask bridge series runs through May 2026. Season 3 starts June 5, 2026.
Why 15 minutes?
Because attention is the most expensive thing your listener has. Most podcast conversations stop being useful long before the 60-minute mark. A 15-minute episode forces clarity. If we can’t say it in that window, it probably isn’t sharp enough yet.
What's the difference between Mirror Not Mask and the regular show?
Mirror Not Mask is the solo bridge series happening between Season 2 and Season 3. It’s just Gina, no guests, talking through the framework her clients pay her to build. Same show, same DNA, different format.
How is the show produced?
Recorded on Riverside. Edited in-house. Released on Spotify, Apple Podcasts, YouTube, Amazon Music, and every major platform. Run independently by Gina at OG Solutions.
Can I sponsor the show?
Selectively. We don’t take every sponsor. The brands that show up here have to fit the audience: founders, creators, leaders who care about substance. If that’s you, reach out via the Contact page.
Who is the show actually for?
Founders who’ve outgrown surface-level branding advice. Creators tired of performing. Operators who want to think about brand the way strategists do. If you’re done with hype and you want conversations that earn their place in your week, this is the show.
Can't find an answer?
Drop us a question and we’ll get back to you within two business days.