Who We Are
About the Podcast
A podcast for the founder who’s done performing her brand and ready to be seen.
Morning Cup of Brand Spark is a mirror conversation about the real work of branding. Three seasons in, the through-line hasn’t moved: every founder hits a moment where the version of herself she’s been performing stops fitting, and what she does next becomes the brand.
Season 1 was daily solo sparks. Season 2 brought guests into the room. The Mirror Not Mask series carried the bridge. And Season 3, The Real Work, is the show fully itself: solo, short, and practical. One episode, one true thing about brand strategy, said the way Gina would say it to a client in the room. Coffee still required.
Our Approach
We make episodes for the founder who’s tired of branding advice that tells her to invent a persona. A brand should sound like the founder she already is, and every episode is built on that idea. If it leaves her feeling less crazy, less rushed, and more steady, it ships. If it teaches branding theory, it doesn’t.We make episodes for the founder who’s tired of branding advice that tells her to invent a persona. A brand should sound like the founder she already is, and every episode is built on that idea. If it leaves her feeling less crazy, less rushed, and more steady, it ships. If it teaches branding theory, it doesn’t.
One true thing per episode, usable the same day
Built for women founders at a transition point
Five chapters that follow the order of a real brand build
Episodes that fit inside a coffee
Available on every major podcast platform
Three seasons and a full archive
What you'll actually hear
Two threads run through every season. Listen for them.
Five chapters, one build order.
Season 3 is organized the way a real brand build runs: the mirror (naming the true thing), the voice (killing the sameness), the build (the right order), being seen (showing up as the brand), and AI on top (the multiplier, once the foundation holds). Binge them in order and you’ve walked the whole build. Drop in wherever it hurts.
Judgment, not theory.
The audit Gina runs in her head. The swap test. The banned words list. What a build actually costs and why. Real moves from the room, shown plainly, so you can run them on your own brand before anyone else does.
The guest room.
Occasionally someone is genuinely worth the room, and a guest episode happens. It’s a bonus, never a format, and it’s never announced as a series. No applications, no pipeline.
Meet the Show Host
Meet the creative behind the mic.
Gina Dunn
Host of Morning Cup of Brand Spark
Brand strategist | Founder of OG Solutions
Gina started in marketing at 17 and has spent the last 20+ years helping founders sound like themselves again. American, living in the Netherlands since 2005. Founder of OG Solutions, the brand strategy consultancy for women founders where most of the work happens before a logo is ever discussed.
She started this podcast because the conversations that actually move brands forward almost never happen on stage. They happen in the in-between: at the kitchen table after a hard week, in a car park after a difficult meeting, in the quiet moment a founder realizes the version of themselves they’ve been selling isn’t the version they want to keep building. Brand Spark is built to make space for those conversations.
Outside the studio: one kid, four Pomsky dogs, a flock of parrots, and a deep love of strategy, Star Wars, and espresso.
Why people keep listening
The reason this show built its audience.
Most podcasts about branding are trying to sell you something in disguise. Brand Spark runs on a different premise: real brand work is identity work, and the most useful thing a show can do is give the judgment away in small, real pieces.
Listeners come back because the show respects their intelligence. Episodes are short on purpose. Every story is real, disguised where it needs to be, and invented never.
A coffee, not a commitment
One clear point per episode
Real patterns from real client rooms
New episodes when there’s something worth saying
Dive deeper into the
world of clarity
New Episode Upload
Every Friday
What listeners say
Reviews from the people who listen with us.
“Amazing episode”
Paul
Podcast Listener
“Nice episode…the magic of resilience!”
Sabine
Podcast Listener
“Gina, super tips…really like tese bite size nuggets of information!”
Rachel
Podcast Listener
“Love this Gina!”
Laura
Podcast Listener
Frequently Asked Questions
About the show.
When did Brand Spark start?
Season 1 launched in 2024 as a daily solo show. Season 2 ran through 2025 in a weekly guest format. The Mirror Not Mask solo series carried the bridge. Season 3, The Real Work, launched in summer 2026: solo, ad hoc, and built for women founders.
Why 15-30 minutes?
Because attention is expensive and one clear point doesn’t need an hour. Episodes run eight to fifteen minutes. If it can’t be said in that window, it isn’t sharp enough yet, and it becomes two episodes instead.
What's the difference between Mirror Not Mask and the regular show?
Mirror Not Mask was the solo series between Seasons 2 and 3, where Gina talked through the thinking her clients pay her to build. It did its job: Season 3 now runs solo full time. Mirror Not Mask lives on as the free brand diagnostic at mirrornotmask.com, which is the fastest way to run the show’s thinking on your own brand.
How is the show produced?
Recorded on Riverside. Edited in-house. Released on Spotify, Apple Podcasts, YouTube, Amazon Music, and every major platform. Run independently by Gina at OG Solutions.
Can I sponsor the show?
Selectively. We don’t take every sponsor. The brands that show up here have to fit the audience: founders, creators, leaders who care about substance. If that’s you, reach out via the Contact page.
Who is the show actually for?
The woman founder at a transition point. Often a second or third venture, or stepping out of a corporate role into something that’s truly hers. She knows she’s good, she can’t yet name what makes her different, and she’s done performing. If that’s you, this show is going to feel like someone finally said the thing out loud.
Can't find an answer?
Drop us a question and we’ll get back to you within two business days.