Episode 53: Weekend Challenge — Rewrite One Vague Line Today
It’s time to turn all this clarity talk into action.Today’s Brand Spark invites you to rewrite just one vague line from your brand — and make it real, brave, and clear.
Your copy doesn’t need more polish. It needs guts.Ready to try?https://ogsolutions.nl/brand-glow-up-audit/
"Clarity is not about sounding more professional. It's about sounding like you in your voice."
Full transcript
It's time to turn all this clarity talk into action. Today's BrandSpark invites you to rewrite just one single vague line from your brand and make it real, make it brave and make it clear. Your copy doesn't need more polish. It needs guts. You ready to try? Good morning. This is your morning cup of BrandSpark weekend edition.
I'm Gina Dunn, founder of OG Solutions and the strategist in your pocket. Today is Saturday, June 21st. This week, we've cut through the fluff. We've called out vague copy and we've reclaimed the real voice underneath of it. And now it's your turn. Don't just learn it, let's live it and let's spark it up.
So I've got a challenge for you. I'd like you to pick one single sentence from your brand. It can be on your website, it can be on your Instagram bio, or maybe it's your LinkedIn headline, or it's something you pull from your About page on your website. I want you to pick just one line, one line that you have this gut visceral reaction to feel that it's vague in some way.
I want you to pick something that sounds nice, but actually doesn't say anything. Something safe, something general, or maybe something that's stuffed with buzzwords. And today you're going to rewrite it.
So ask this question. Here's your clarity filter. Would a stranger instantly, I mean, instantly this second understand what the sentence means? Not what the sentence implies. Not what it might suggest. Would they actually know? So I'd like you to try, I would like you to try rewriting it with these three things. One.
What do I actually help people do? Two, what result do I help them achieve? And three, how do I help them feel seen? Here's an example. Instead of helping leaders thrive in transition, try something like, I coach new managers through their first 90 days so they feel confident leading real people.
So let's make it yours, not generic. Clarity, it's not about sounding more professional. It's about sounding like you in your voice. The best line out there isn't the fanciest one. It's the one that clicks when your right fit client actually reads it. And I'm not asking you to go and rewrite everything under the sun today. Literally pick one sentence and make that one real.
Clarity is a muscle and you build it one rep at a time. And you might in this exercise have to rewrite this one sentence 20 times. Grab a notebook if writing's your thing or open an empty Google doc or a Word doc and just start rewriting it.
So here is your challenge summed up in three sparks. Spark one, pick a vague sentence from your brand anywhere from your brand. Spark two, run it through the clarity filter that I just explained and spark three, rewrite it in plain specific language. And if you want bonus points, go ahead and try sharing it with your audience and let them see the shift and if it resonates.
You can guess at clarity or you can build it with a map.
So one sentence, one single shift. That's how clarity gets built. Change that line and you'll change the energy. That's your brand spark for today. I'll see you tomorrow.
Key takeaways & FAQ
Five things to steal
- 01 Rewrite one vague brand line using three clarity questions to sharpen it.
- 02 Ask if a stranger would instantly understand your copy, not just sense it.
- 03 Replace buzzword-filled sentences with specific outcomes and real human feelings.
- 04 Clarity sounds like your authentic voice, not polished professional jargon.
- 05 Build brand clarity like a muscle — one deliberate rewrite rep at a time.
Frequently asked
Look for lines that sound nice but don't actually say anything specific — sentences that are safe, general, or stuffed with buzzwords. Apply a clarity filter: ask whether a complete stranger would instantly understand exactly what the sentence means, not just what it implies or suggests. If the answer is no, the line is too vague and needs rewriting.
According to Gina Dunn, there are three clarity questions to guide a rewrite: What do I actually help people do? What result do I help them achieve? And how do I help them feel seen? These questions shift copy from vague and generic to specific, outcome-focused, and emotionally resonant for the right-fit client.
Gina Dunn offers a direct before-and-after example: instead of writing 'helping leaders thrive in transition,' try 'I coach new managers through their first 90 days so they feel confident leading real people.' The rewrite names a specific audience, a concrete timeframe, and an emotional outcome — making it instantly understandable and relatable.
Gina Dunn suggests checking your website, Instagram bio, LinkedIn headline, or About page. The goal is to find one single sentence that triggers a gut reaction — something that feels vague, overly safe, or generic. You don't need to rewrite everything at once; starting with just one line is the recommended approach.
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