EP 106 Your Voice Isn’t the Problem. The Test Is.
A journalist recently flagged a client's quote as 100% AI-generated. The client is a professional writer. She wrote it herself.
This episode is about what that story actually reveals: not a problem with the founder, not a problem with the PR firm under volume pressure, not even really a problem with the journalist trying to protect their publication. The system is broken in all three directions simultaneously.
And the answer isn't to optimize for passing an AI detector. The answer is to develop a voice so specific that the question becomes irrelevant.
We cover what voice actually is (not style, not tone, not "authentic content"), why most founders have slowly replaced their real voice with the market's voice, and the three Mirror Check questions that tell you whether you've drifted.
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