Stop Selling Time — Sell Results – EP25 (May 23, 2025)

Hey, stop selling time. Start selling results. This is your anti-hourly pricing wake up call. Are you in?

Are you still pricing by the hour or charging per session? If so, we've got to talk. Today's spark is your wake up call to stop selling time and to start selling based on outcomes. If you want to grow your revenue and your freedom, this episode is the mindset and model shift that you need. Welcome to Morning Cup of Brand Spark. Today is Friday, May 22nd. Today is Friday, May 23rd.

And I'm Gina Dunn, founder of OG Solutions. And today I'm not going to be subtle at all. If you're still selling time, you're capping your income, your energy, and your impact. So let's spark it up. Okay, listen, you didn't build your business to be a freelance calendar filler, did you? You built it to create freedom, impact, and authority. But if you're still charging by the hour, the session or the week,

You're stuck in the time for money trap. So here's the spark. Time is not the value. The transformation and result is. Your client doesn't care whether it takes you two hours or two weeks to solve their problem. They care that their problem gets solved and you're the one that can do it. And guess what? The faster you are, the more valuable you are. The faster you are, the more valuable you are.

But hourly pricing punishes your efficiency. Here are three reasons to stop selling based just on time as soon as you possibly can. Number one, it limits your income. You cannot scale hours. You can scale transformation. Number two, it trains client. It trains clients to price shop you.

You're not a line item, you're the solution. And the third reason is that it creates urgency pressure. So instead of deep strategic work, you're watching the clock. That's not what you want to be doing. So here's what to do instead. Price for the outcome. So build your signature offer is easier than buy a four times 60 minute block of calls.

So price for the outcome. The outcome is the result. Name the transformation, not the timeframe. You can of course still deliver within a timeline. Just don't sell it like you're a session robot. And three, own the fact that your experience creates faster results. You're not paid for your hours. You're paid for your insight.

And if you make your hours more efficient, but you don't make any more money out of it, there's a mismatch there too. So I have a, also a friend of mine, a colleague, marketing colleague, even a strategist. She was charging about 120 an hour. People loved her. They actually got insane amounts of value with working with her, but she was stuck with four to five calls a day.

And that meant she couldn't do anything else. So we restructured her into a high impact container, priced at $1,200 for a focused result instead of by the hour. She actually spent less time on the clients. She got paid more money for the clients work and the clients felt way more aligned with what she was offering. They were getting a focused result and happy to pay for it. So here's your spark check.

Spark one, are you charging for your presence or for your power? Spark two, is your pricing model built for your growth or for you to burn out? Think about that one. Spark three, could someone reading your sales page see the value without calculating how much it costs to work with you?

So that's your spark for today. Stop selling hours, start selling results. And if this episode hit a nerve or lit a fire, like it has for many people that I know over the years, have a look at my brand glow up audit. See if that helps you with your brand and how you present your offers. You're not a timer, you're a transformation. So stop selling hours and start selling those results.

tomorrow's bonus episode, that's going to be a fun one. It's the lazy girl's guide to irresistible offers because not everyone has to be deep strategy. Not everything has to be deep strategy. Sometimes you need three little tweaks to level up your whole offer stack. So follow along if you haven't already and share this with your hourly pricing bestie. Talk soon.