Ep 107 Nobody Loses the Plot Like an Expert
The most credibility-killing thing a founder can do isn't being unknown. It's being known for work that's three years old.
This episode is about proof. Not the logo bar, not the "as seen in" badge from a content farm. Real proof. Specific, current, verifiable evidence that your expertise is what you say it is.
We cover three failure modes that show up constantly with expert founders: the Folklore Case Study (one brilliant story doing all the heavy lifting), Credential Drift (coasting on old authority without showing what you've built with it), and Invisible Output (genuinely good work locked in private channels nobody can see).
One data point is anecdote. Pattern is proof. Take the Mirror, Not Mask diagnostic free: ogsolutions.nl/mirrornotmask Book a Clarity Call: ogsolutions.nl/clarity-call
Liked this episode? Get my weekly semi-regular newsletter on brand and positioning.
One short read every few weeks. Just the sharpest thinking from the period, from me to you, in under five minutes.